RSW/B2B is an outsourced business development firm that works exclusively with professional services firms.
Scroll down for your prospecting handbook, but a bit about us here:
We run fully managed outbound programs that get precision machining, metal fabrication, and specialty plastics firms in front of the Directors of Purchasing, VPs of Supply Chain, Directors of Engineering, and Program Managers who control the AVL at your target OEM accounts, across the end-markets and company profiles your shop is built to serve.
We’re headquartered in Cincinnati, OH, with a senior team averaging 15+ years of B2B selling experience.
We’ve been in the business of new business since 2005.
We work with custom contract manufacturers targeting the OEM end-markets where sourcing demand is most consistent right now: Aerospace & Defense, Medical Devices & Life Sciences, Industrial Machinery & Automation, Energy & Infrastructure, and Semiconductor Capital Equipment.
If you need more at-bats, or your shop doesn’t have a dedicated business development hire and is still relying on referrals and RFQ portals to fill the backlog, you’re the profile we’re built to support.
Ready to talk about what a program looks like for your firm? Contact us today.
Want to understand how we work day-to-day? See Our Process →
Have questions before you reach out? Read Our FAQ →
The U.S. contract manufacturing services market is on track to reach roughly $265.8 billion in 2026, and reshoring, aerospace program growth, and capacity crunches at incumbent suppliers are pushing more OEM sourcing work up for grabs. But most precision machining shops, metal fabricators, and plastics molders are still winning that work the old way: through a handful of long-standing OEM relationships and referrals from procurement managers. It’s a pipeline that can evaporate overnight when one customer offshores a program, gets acquired, or shifts to a low-bid RFQ portal.
The RSW/B2B Prospecting Handbook for Custom Contract Manufacturing Firms was built for the VP of Sales, Director of Sales, or GM who owns the top line and wants a repeatable outbound program that puts their shop in front of the right OEM buyers, instead of waiting for the next referral or RFQ blast.
Inside, you’ll find practical frameworks drawn from RSW/B2B’s 20+ years working with technical and professional services firms, covering every stage of the outbound process:
Whether your shop is testing outbound for the first time or ready to systematize what’s already working, this handbook gives sales leaders a clear, actionable starting point.
Download the RSW/B2B Management & Operations Consulting Prospecting Handbook Here
These are prospects, not a client list. Let’s talk about who you’re trying to reach.
We’ve been running outsourced new business programs for professional services firms since 2005. Our New Business Directors understand how consulting firms operate: the long pursuit cycles, the project-based nature of revenue, and the specific decision-makers who hold the budget authority at your target accounts.
Consulting engagements are won at the relationship level, and the decisions happen with CFOs, CHROs, COOs, CIOs, and Chief Supply Chain Officers. The firms that earn those conversations know you can’t reach C-suite buyers with generic volume outreach, and neither do we. Our New Business Directors average 15 to 20 years of experience selling services and 8 to 9 years of tenure at RSW/B2B. They operate as an extension of your firm, with a dedicated phone, voicemail, and email address at your domain, so to the prospect, they look like they work for you.
Consulting buying triggers are specific and time-sensitive: a new CHRO announcement, a margin pressure disclosure in a 10-Q, a tariff exposure statement, an M&A close, a public return-to-office mandate. These are the signals that indicate a company is about to spend on outside consulting help, and they’re what we build your lists around. Every contact is verified before a single outreach goes out, and every list belongs to your firm when the program ends.
Consulting sales cycles run 2 to 12 months depending on the sub-vertical. A healthcare operations engagement involving five internal buyers moves differently from a lean diagnostic at a manufacturer with a new COO on a 90-day plan, and your outreach program needs to account for that. Mail, email, phone, and LinkedIn working together is what keeps your firm visible across that entire window, and the combination of all four channels is what turns a cold contact into a conversation worth having.
Our outsourced business development programs are built around one goal: getting you closer to close. We apply our experience in professional services business development, our continuously updated tech stack, and our team of tenured New Business Directors to give your firm a consistent stream of scoped engagement conversations, so you’re not starting from scratch every time a project wraps.
LAUNCH is built for two kinds of firms: those doing little-to-nothing to generate leads who need a program up and running fast, and those with a new business director or program already in place but who need skilled, consistent support to keep the pipeline full. Either way, LAUNCH delivers the meetings more quickly and cost efficiently.
