How a Technology Content Firm Won a Project with a Leading Cloud Data Security Company
| Client Type | Technology Content and Marketing Firm |
| Win | Content and Campaign Project, Druva |
| Verticals Served | Cloud Data Security, SaaS, Enterprise Technology, Financial Services, Healthcare |
The Challenge: A Technology Content Firm That Needed a More Consistent Path to Major SaaS and Cloud Companies
This technology content and marketing firm had built its entire practice around one sector: tech.
From SaaS and cloud to semiconductors and fintech, they knew how to create content that resonated with technically sophisticated audiences and helped category-leading companies tell their story effectively across every major format and channel.
What they couldn’t do was get in front of new enterprise technology companies consistently enough to grow at the pace they were capable of.
Marketing and content decision-makers at major SaaS and cloud companies receive a lot of outreach, and breaking through required sustained effort that went beyond existing relationships and referrals.
They needed a program that could open doors with the right technology companies on a regular basis and put their deep sector expertise in front of the people who needed it most.
Why Outsourced New Business Made Sense
For firms that specialize in technology content, the value proposition resonates once you’re talking to the right person but the challenge is getting there.
Marketing and content leaders at major enterprise technology companies are hard to reach and require consistent, credible outreach over time before a real conversation can happen.
RSW/US assigned a dedicated New Business Director to work on the firm’s behalf, reaching marketing and content decision-makers at major technology companies through phone, email, LinkedIn, and direct mail, with messaging built around the specific content challenges those teams were trying to solve.
How RSW/US Built the Program
The kick-off focused on what made this firm genuinely different: exclusive focus on technology, full-service capabilities across every major format, and a track record of producing work for some of the most recognized names in enterprise tech.
That depth of sector knowledge gave the New Business Director a compelling story to tell to leaders at SaaS and cloud companies.
RSW/US built a targeted prospect list focused on enterprise SaaS, cloud, and data security companies where the firm’s content capabilities were directly relevant.
Outreach was designed to speak to the real challenges those teams faced around content quality, technical accuracy, and producing materials that worked across a sophisticated B2B buyer journey.
Druva was identified as a strong target given the firm’s experience in cloud and data security content.
The outreach built familiarity with the right contacts over time and positioned the firm to respond when the opportunity developed.
The project involved multiple concepts, with the client choosing their preferred direction before execution got underway.
The Result: A Content and Campaign Project with Druva
The firm won a content project with Druva, a 2025 Gartner Magic Quadrant Leader in cloud-native data security.
The client reviewed multiple concepts, selected their preferred approach, and moved quickly into execution.
For a firm whose practice was built exclusively around technology content, winning a project with one of the most recognized names in enterprise cloud security was exactly the kind of result the program was designed to produce.
It was a direct result of consistent, targeted outreach that put the right firm in front of the right client at the right time.
Learn more about Druva.
Is Your Firm Getting in Front of the Technology Companies It Should Be Working With?
If your firm has deep expertise in technology content and the work to back it up, RSW/US can help you get in front of the right decision-makers. We build the program, generate the right meetings, and help move opportunities forward.
Want to see how our full-service program works? See Our Process
Looking for a more cost-effective starting point? Learn About Our Launch Program
Have questions before you reach out? Read Our FAQ
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