How a Production Firm Won a $250K B2B Campaign with a Global Robotics Company
| Client Type | Production Firm |
| Win | $250K B2B Campaign, Arculus |
| Verticals Served | Robotics, Intralogistics Automation, Industrial Technology, Manufacturing, B2B |
The Challenge: A Production Firm That Needed a More Consistent Path to Major B2B Technology Clients
This production firm had built a strong practice around technically sophisticated content. They worked across digital, social, branded content, and broadcast, and they knew how to take complex subject matter and turn it into compelling visual work that moved people.
What they didn’t have was a consistent way to get those capabilities in front of major B2B technology companies.
Decision-makers at large industrial and technology firms are hard to reach, and breaking through required a sustained outreach effort that went beyond the firm’s existing network of clients and referrals.
They needed a program that could build the right relationships with the right contacts at the right companies, particularly in industrial technology and automation where their storytelling approach was a natural fit.
Why Outsourced New Business Made Sense
For production firms, the gap between strong work and a full pipeline is almost always a new business problem, not a capability problem.
Getting in front of B2B marketing decision-makers at major technology and industrial companies takes consistent outreach over time, and that’s hard to sustain when the team is focused on delivering for existing clients.
RSW/US assigned a dedicated New Business Director to work on the firm’s behalf, reaching marketing and content decision-makers at target companies through phone, email, LinkedIn, and direct mail, with messaging built around the specific content and campaign challenges those teams were working through.
How RSW/US Built the Program
The kick-off focused on what made this firm’s approach different: a genuine commitment to technically sophisticated content combined with full-service production capabilities across every major content format.
For B2B technology companies that needed to make complex products and solutions feel compelling and accessible to a business audience, that combination was directly relevant.
RSW/US built a targeted prospect list focused on industrial technology, automation, and robotics companies where high-quality B2B content and campaign production were active needs.
Outreach was designed to speak to the specific challenge those marketing teams faced in telling their story in a way that resonated with a sophisticated business audience.
Arculus, a global leader in intralogistics automation and robotics, was identified as a strong fit early in the program.
The RSW/US New Business Director built familiarity with the right contacts over several months and positioned the firm to respond when the opportunity opened up in Q1.
The Result: A $250K B2B Campaign with Arculus
The firm won a $250K project with Arculus to develop a B2B campaign with original content.
The engagement was the direct result of consistent, targeted outreach that put the right production firm in front of the right client at the right time.
For a production firm looking to grow its presence with major B2B technology and automation companies, winning a significant campaign engagement with a globally recognized name in robotics and intralogistics was exactly the kind of result the program was built to produce.
Learn more about Arculus.
Is Your Firm Getting in Front of the B2B Technology Clients It Should Be Working With?
If your firm pursues technically sophisticated prospects, RSW/US can help you get them in front of the right decision-makers at major B2B technology companies. We build the program, generate the right meetings, and help move opportunities forward.
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Looking for a more cost-effective starting point? Learn About Our Launch Program
