How a Full-Service Marketing Firm Won a $170K Engagement with a Global Industrial Technology Company
| Client Type | Full-Service Marketing Firm |
| Win | $170K Engagement, Resodyn Corporation |
| Verticals Served | Pharmaceuticals, Advanced Manufacturing, Energy, Battery Technology, Industrial R&D |
The Challenge: A Full-Service Marketing Firm That Needed a More Consistent Path to Technical and Industrial Clients
This full-service marketing firm had built a solid practice serving B2B companies across energy, manufacturing, and industrial sectors.
They knew how to develop data-driven strategies and execute across the full marketing mix for technically sophisticated clients, and they’d done it for well-known names in their region and beyond.
What they didn’t have was a consistent way to get in front of new decision-makers at the kinds of industrial technology and R&D companies that could benefit most from their capabilities.
Those conversations don’t happen without sustained outreach, and maintaining that level of prospecting activity while also running client work at full capacity wasn’t realistic.
They needed a program that could generate the right conversations with the right people at the right companies, consistently over time.
Why Outsourced New Business Made Sense
For full-service marketing firms serving technical B2B clients, new business development is often the first thing to fall behind when existing client work picks up.
Getting in front of marketing and business development decision-makers at industrial technology and manufacturing companies requires consistent outreach that’s hard to sustain internally.
RSW/US assigned a dedicated New Business Director to work on the firm’s behalf, reaching the right contacts at target companies through phone, email, LinkedIn, and direct mail, with messaging built around the specific marketing and growth challenges those organizations were working through.
How RSW/US Built the Program
The kick-off focused on what made this firm’s approach genuinely valuable to technical B2B clients: a full-service capability across strategy, branding, digital, and content, combined with a proven track record of helping companies in energy, manufacturing, and industrial sectors grow.
That depth of experience became the foundation of all outreach messaging.
RSW/US built a targeted prospect list focused on industrial technology, advanced manufacturing, pharmaceutical, and energy companies where a capable full-service marketing partner was a real need.
Outreach was designed to speak to the specific challenges those organizations faced in communicating complex technologies and capabilities to global markets.
Resodyn Corporation was identified as a strong fit given their presence in the industrial technology and advanced materials space and their growing need to reach customers in multiple sectors across 30 countries.
The outreach built familiarity with the right contacts over time and generated the opportunity that led to the engagement.
The Result: A $170K Engagement with Resodyn Corporation
The firm won a $170K engagement with Resodyn Corporation, a global industrial technology company that invents and commercializes advanced materials processing technologies.
Resodyn’s products are used by customers in pharmaceuticals, defense, energy, and manufacturing across more than 30 countries.
For a full-service marketing firm with deep roots in industrial and technical B2B sectors, winning a significant engagement with an innovative global technology company was exactly the kind of result a well-targeted new business program is built to produce.
Learn more about Resodyn Corporation.
Is Your Firm Getting in Front of the Industrial and Technical Companies It Should Be Working With?
If your firm has strong capabilities working with technical and industrial clients, RSW/US can help you get in front of the right decision-makers.
We build the program, generate the right meetings, and help move opportunities forward.
Want to see how our full-service program works? See Our Process
Looking for a more cost-effective starting point? Learn About Our Launch Program
