How a Corporate Sustainability Consulting Firm Won a $215K Engagement in the Enterprise Technology Sector
| Client Type | Corporate Sustainability Consulting Firm |
| Win | $215K Engagement, VMware |
| Verticals Served | Cloud Computing, Virtualization, Enterprise Technology, B2B, B2C |
The Challenge: Corporate Sustainability Consulting Firm That Needed to Break Into Major Technology Companies
This corporate sustainability consulting firm built a practice around helping organizations tell meaningful stories, particularly around sustainability, purpose, and social impact.
They understood how to translate complex corporate commitments into clear, compelling communications that resonated with employees, customers, and the public.
Their work was strong and their approach was differentiated.
What they didn’t have was a consistent way to get those capabilities in front of the right people at major technology companies.
The teams at large tech firms are busy and hard to reach, and breaking through required sustained outreach that went beyond existing contacts and referrals.
They needed a program that could open doors with major American technology companies on a consistent basis and give them a real shot at the accounts they were built to win.
Why Outsourced New Business Made Sense
For agencies whose work lives at the intersection of strategy and purpose, getting in front of the right technology company decision-makers is often the hardest part.
Corporate communications and sustainability leaders at major tech firms receive a lot of outreach and need a reason to pay attention. Building that kind of credibility takes consistent, targeted outreach over time.
RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching corporate communications, sustainability, and marketing decision-makers at major technology companies through phone, email, LinkedIn, and direct mail, with messaging built around the specific storytelling and communications challenges those teams were facing.
How RSW/US Built the Program
The kick-off focused on identifying the agency’s clearest differentiator: deep expertise in purpose-driven communications and the ability to help organizations build authentic narratives around sustainability and corporate responsibility.
For technology companies navigating increasing scrutiny of their environmental commitments, that capability was directly relevant and timely.
RSW/US built a targeted prospect list of major American cloud computing, enterprise software, and technology companies where sustainability communications and carbon neutrality were active priorities.
Outreach was designed to speak to the specific challenge those teams faced in telling their environmental story in a way that was credible, compelling, and actionable.
VMware was identified early as a strong fit. The company was actively working to communicate its carbon neutral commitments and needed a partner who could help develop the narrative and activation plan. The RSW/US outreach built familiarity with the right contacts and positioned the agency to respond when the opportunity opened up.
The Result: A $215K Engagement with VMware
The firm won a $215K engagement with VMware to develop the company’s carbon neutral story and communications plan.
The project focused on helping VMware articulate its sustainability narrative in a way that was authentic, clear, and built for activation across the channels and audiences that mattered most.
For a corporate sustainability consulting firm looking to grow its presence with major American technology companies, winning a significant engagement with one of the most recognized names in cloud computing and virtualization was exactly the kind of result a well-targeted new business program is designed to produce.
Learn more about VMware.
Is Your Firm Getting in Front of the Technology Companies It Should Be Working With?
If your firm has strong strategy capabilities, RSW/US can help you get them in front of the right decision-makers at major technology companies.
We build the program, generate the right meetings, and help move opportunities forward.
Want to see how our full-service program works? See Our Process
Looking for a more cost-effective starting point? Learn About Our Launch Program
Have questions before you reach out? Read Our FAQ
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