How a B2B Firm Won a $75K Project with a Major Building Products Manufacturer
| Client Type | B2B Advertising and Digital Marketing Firm |
| Win | $75K Initial Project, Clopay |
| Verticals Served | Building Materials, Manufacturing, Construction, Residential & Commercial Infrastructure, B2B |
The Challenge: A B2B Advertising Firm That Needed a More Consistent Path to Major Manufacturing Clients
This B2B advertising and digital marketing firm had built a strong practice serving manufacturers and industrial brands.
They knew how to develop campaigns that worked in complex B2B buying environments, and they’d done it for well-known names in construction equipment, outdoor power, and building products. Their sector expertise was real and their work was effective.
What they didn’t have was a consistent way to get in front of new marketing decision-makers at major manufacturing companies.
Those conversations don’t happen without sustained outreach, and the firm couldn’t maintain that level of prospecting activity while also running client work at full capacity.
They needed a program that could build the right relationships with the right contacts at major building materials and manufacturing companies on a regular basis.
Why Outsourced New Business Made Sense
For B2B advertising firms with deep sector expertise, new business is often less about finding the right pitch and more about getting in front of the right people consistently enough to earn a conversation.
Marketing directors at major manufacturing companies are busy, and building visibility with them takes sustained outreach over time.
RSW/US assigned a dedicated New Business Director to work on the firm’s behalf, reaching marketing decision-makers at target manufacturing and building materials companies through phone, email, LinkedIn, and direct mail, with messaging built around the specific B2B marketing challenges those companies were working through.
How RSW/US Built the Program
The kick-off focused on what made this firm’s approach different from generalist advertising shops: deep B2B experience, a proven ability to reach contractor, dealer, and distributor audiences, and a track record of building brand momentum for companies in manufacturing and construction.
That depth of sector knowledge became the core of all outreach messaging.
RSW/US built a targeted prospect list of major manufacturers in building products, construction equipment, and residential and commercial infrastructure where the firm’s B2B advertising capabilities were directly relevant.
Outreach was tailored to speak to the real challenges those marketing teams faced in reaching trade and professional audiences effectively.
Clopay was identified as a strong fit given the firm’s experience in building materials and their ability to reach both trade and consumer audiences for manufacturers in that space.
The outreach built familiarity with the right contacts over time and generated the opportunity that led to the initial project win.
The Result: A $75K Initial Project with Clopay
The firm won a $75K initial project with Clopay, the largest manufacturer of residential and commercial garage doors in North America.
For a B2B advertising firm whose practice was built around exactly this kind of manufacturing and building products client, winning a project with a category leader was a direct result of consistent, targeted outreach that put the right firm in front of the right buyer at the right time.
Learn more about Clopay.
Is Your Firm Getting in Front of the Manufacturing Companies It Should Be Working With?
If your firm has deep B2B expertise and a track record in manufacturing and industrial sectors, RSW/US can help you get in front of the right decision-makers.
We build the program, generate the right meetings, and help move opportunities forward.
Want to see how our full-service program works? See Our Process
Looking for a more cost-effective starting point? Learn About Our Launch Program
Have questions before you reach out? Read Our FAQ
“`
