Entries by Mark Sneider

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Why Relying on Referrals Is Risky and What to Do Instead

Virtually every professional services firm we speak with tells us the same story. Their business was built on a strong foundation of referrals. In our most recent professional service new business survey, we found that 73% of firms rely on referrals for new business. Most of the firms that come to us looking to learn […]

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The Professional Services Dilemma

We have been working with professional services firms since 2005 to help them win more new business Started with a heavy focus on marketing service firms and have since branched out into other professional services sectors. When I first started helping marketing agencies, I quickly realized how much alike they all were. I also quickly […]

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