Entries by Lee McKnight Jr

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Professional Services Firms Know AI Search Is Coming. Are They Ready for It Themselves?

In our survey report, Professional Services Firms’ Positioning and AI Search Readiness,  say they’re paying close attention to how AI search works. 60% describe themselves as “very” or “extremely” aware of the emerging standards for AI-mediated search visibility. That’s an encouraging number. The question is what firms are actually doing with that awareness. Are Professional […]

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Your Firm Thinks It Stands Out. Your Industry Doesn’t Agree.

Most professional services firms believe they’ve built a distinct position in their market. Interestingly, most of those same firms will tell you their industry as a whole looks mostly interchangeable from the outside. That contradiction showed up clearly in our 2026 survey of engineering, technical, and professional services firms across North America (The State of […]

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The Right Prospecting Stack for Your Stage (Not Everyone Else’s)

Part 4 of a 4-part series for engineering and technical services firm leaders.  This series pulls from our B2B Prospecting Handbook for Engineering & Technical Services Firms, a working guide for civil, structural, MEP, environmental, industrial, and technical consultancy firm leaders who are running new business work on overtime and want a more predictable way to fill […]

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One Channel Won’t Get You In. Four Will.

Part 3 of a 4-part series for engineering and technical services firm leaders.  This series pulls from our B2B Prospecting Handbook for Engineering & Technical Services Firms, a working guide for civil, structural, MEP, environmental, industrial, and technical consultancy firm leaders who are running new business work on overtime and want a more predictable way […]

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Your Prospect List Is Already Out of Date 

Part 2 of a 4-part series for engineering and technical services firm leaders.  This series pulls from our B2B Prospecting Handbook for Engineering & Technical Services Firms, a working guide for civil, structural, MEP, environmental, industrial, and technical consultancy firm leaders who are running new business work on overtime and want a more predictable way […]

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Your Outreach Isn’t Working. It’s Probably a Positioning Problem

Your Outreach Isn’t Working. It’s Probably a Positioning Problem. Part 1 of a 4-part series for engineering and technical services firm leaders. This series pulls from our B2B Prospecting Handbook for Engineering & Technical Services Firms, a working guide for civil, structural, MEP, environmental, industrial, and technical consultancy firm leaders who are running new business […]

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Six Months to Close: What Professional Services Firms Should Be Doing in the Meantime

You Finally Get the Meeting. Then… Nothing. It goes well. And then… silence. If that sounds familiar, you’re not alone. According to our Professional Services New Business Survey, 78% of firms say it takes up to six months to close a deal after the first meeting. That number is higher than it’s ever been. Six […]

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When a Prospect Goes Silent: A Follow-Up Roadmap for Professional Services Firms

For professional services firms, few things in new business development are more maddening than a prospect who simply stops responding, especially after what felt like a productive conversation. This isn’t a new phenomenon, but it does seem to be happening more frequently. And it’s particularly disorienting when you walked away from that meeting feeling like […]

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If Most Firms Are Struggling with Their Pipelines, What’s Your Next Move?

Only 7% of professional services leaders report that their sales pipelines are strong and growing. That data comes from our business development study, (2025 RSW/US Survey Report – Rolling Into 2026) and it’s a surprising snapshot. Now the better news: 50% of firms feel like while their pipelines are weak, they are improving. I understand […]