Our outsourced new business programs help professional service & B2B firms build pipelines of high-value prospects and get them closer to close.

Our U.S.-based team combines the use of technology, intel tools, AI modeling, and human interface to create multi-channel programs that are more effective, more respectful, and more sustaining long-term. We help professional services & B2B companies by finding better qualified leads, setting meetings, better positioning their firm in the market, and getting them closer to close.

Looking for a more effective new business development program with better outcomes?

We help your B2B firm by identifying, engaging, and helping move leads closer to close.

RSW/B2B is an outsourced new business development firm that works specifically with professional service and other B2B firms to find better qualified new business opportunities, set meetings for you, better position you in the market, and get you closer to close.

We’re headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and best-in-class strategic support.

RSW/B2B has been in business of new business since 2005.

We work with professional services firms of all types, including outsourced service providers, human resources firms, software development, manufacturing, and engineering firms.

We would love to talk about your current business development challenges and how we might help solve them. Contact us today to talk.

Want to understand how we work day-to-day? See Our Process →

Have questions before you reach out? Read Our FAQ →

RSW Services To Help You Drive More New Business

Full Service Outsourced Business Development

We set qualified meetings and help you get closer to close!

Our outsourced business development programs are designed with one goal in mind: getting you closer to close. We apply our deep expertise in the lead generation and business development, our consistently updated Tech Stack, and our team of tenured professionals to get you a more consistent stream of new business opportunities.

Check out our process

LAUNCH

A More Cost Effective Way to Launch Prospect Outreach

LAUNCH gives firms that are doing little-to-nothing to generate new leads an opportunity to launch a program that can build your pipeline of prospects. While LAUNCH doesn’t offer the level of support that a full-service RSW program provides, it is an excellent way to take action, especially if you’re doing little-to-nothing to market your brand.

Learn about LAUNCH

Business Development Advice, Tips, and Insight For Your B2B Firm

The Panic Prospecting Trap: Why Your Pipeline is Empty

April 3, 2026/by Craig Acree

20 Years, 20 Lessons: How a Leap of Faith Built a Professional Services Growth Firm

November 11, 2025/by Lee McKnight Jr

If Most Firms Are Struggling with Their Pipelines, What’s Your Next Move?

September 11, 2025/by Lee McKnight Jr

Why New Business Hires Don’t Last and What to Do About It

July 31, 2025/by Lee McKnight Jr

What our clients say about us

Before RSW/US, our business development efforts were mostly inbound and relationship-based. They’ve helped us engage new companies across new segments, ultimately growing our client portfolio. They’re a great strategic partner and several years in, they continue to help us in creative ways.

Jordan P.Executive Director, Business Development & Communications

We’ve worked with RSW/US for almost 12 years, with substantial new business wins, positioning us on the radar of companies we hope to do business with. Our New Business Director is a valuable part of our team, understands our business, and is always on the lookout for new opportunities.

Dave C.President

RSW/US is truly part of our team. They have the ability to understand who we are; taking our strengths and matching them with potential new clients. Their disciplined, strategic and relevant outreach has resulted in several new clients across our target prospects!

Kara K.President

“I had RSW’s proposal in my inbox for 4 years before pulling the trigger. I was worried they wouldn’t know my business, about losing control over our message or ticking off our prospects. Over those 4 years we tried to hire in-house, or make it a team effort and cross our fingers the calls would just come in. That didn’t work, and so I took a chance that has worked. In the first year we closed over a million dollars in new business, had dozens of meetings with high-value prospects and have a team at our disposal that is always on, no matter what our other client loads may be.”

Marc W.President

“RSW/US is a fantastic addition to our company. Our New Business Director is on the front-lines for us every day… continually prospecting and generating new opportunities. He professionally represents our firm as we continue to evolve and grow. Not only has he helped us get in-the-door with new prospects, but he also continues to move things forward to action. He is truly a part of our team!”

Lauren B.CEO

“Our RSW/US team has a passion for business development but more importantly for solving prospect challenges. Their organized internal teams are proficient at finding new growth markets, key decision makers and breaking through to make the connections. Our New Business Director has been a key contributor to the growth of our firm.”

Kevin G.CEO

“We’ve worked with RSW/US for 5 years. Our initial goal was to build our company’s brand awareness and win business with select national companies outside of our home state. RSW/US has been a great partner in helping us better position our firm. With a strategic plan and process in place, along with persistent outreach, the RSW/US program has successfully helped us land new clients all across the country.”

David LCEO